Case study · Poseidon Aerospace
From stealth splash page to a site for buyers, press and recruits
- Client
- Poseidon Aerospace
- Industry
- Unmanned cargo aircraft
- Audience
- Commercial, defense, press, recruits
- Scope
- Design, build, site structure
The starting point
Poseidon Aerospace builds unmanned cargo aircraft. While they were in stealth, the website was a single screen: the company name over an animated wireframe ocean and a "Get in touch" link.
That stopped working once they raised their Series A and started talking publicly. The same site now had to work for commercial operators, defense buyers, reporters covering the raise and engineers deciding whether to apply.
What we built
A site that leads with the hardware. Hangar footage of the aircraft fills the first screen under two words: Move mass. No abstract graphics. If you build aircraft, show the aircraft.
The navigation splits the audiences from the first click: Aircraft, Commercial, Defense and Careers. Press coverage and a press kit sit on the homepage, so a reporter or investor can check the company out in one scroll.
The details
- Full-bleed video of the real aircraft in the hangar
- Separate paths for commercial, defense and careers
- Pages for each aircraft program
- Press section with coverage of the raise and a downloadable press kit
- Short, confident copy that doesn't need an aerospace degree to read
Doing similar work? See our websites for hardware startups.