UGC & reels

Short videos that look like a customer made them

The videos that work on Instagram, TikTok and in ads don't look like commercials. We plan, film and edit UGC-style content and reels: real people, real work, shot vertical on a phone and cut to hold attention past the first three seconds.

What's included

  1. A content plan

    A month of ideas drawn from your work: before and afters, behind the scenes, reactions, and your customers' questions answered on camera.

  2. Creators

    We find and brief creators who speak in a natural, customer-style voice, or coach you and your team to do it yourselves.

  3. Filming

    On site at your shop, job site or kitchen. Vertical, phone-first, no film crew.

  4. Editing

    Hooks, captions, pacing and sound, cut for Reels, TikTok and YouTube Shorts.

  5. Ad-ready cuts

    Versions sized and trimmed for Meta Ads, so the best-performing posts can be put behind a budget.

  6. Posting or hand-off

    We post on a schedule, or hand you a folder of finished videos with captions written.

Works best together

Ads send people to your website, SEO keeps them coming without paying per click, and the website turns them into calls. One team runs all of it, so nothing falls between agencies.

Questions

Do I have to be on camera?

No. Creators, your team or just the work itself can carry the video. Owners on camera often do well, so we'll make it easy if you want to.

Is UGC the same as fake reviews?

No. Paid creators are disclosed as paid, as the FTC requires, and we never present them as genuine customer reviews.

Where do the videos get used?

Instagram Reels, TikTok, YouTube Shorts, Facebook, Meta ads, your Google Business Profile and your website.

Next up

Your business,
in the window.

contact@vitrinemarketing.com

Based in Sacramento, working with clients across the US. Tell us what you do and send a link to your site or ads. We'll reply within a day with an honest teardown, free.